ePrivacy – DATARAINBOW

Cookies Are Not Yummies

Cookies collect visitors data shared with third parties. They require transparency and prior consent.

Death of 3rd Party Cookies : Is Privacy Protection Possible For The Future AdTech In The EU ?

The AdTech industry has become a monster controlled by very large, and most of the time unknown to the general public, actors, advertising intermediaries and brokers, exchanging personal data on real time bidding platforms. The deals are made only in a fraction of seconds on these data exchanges.

Website transparency : Cookies and privacy notice

The General Data Protection Regulation (GDPR) is not against data processing when done in respect with the data subject rights. The amount of electronically available data and curation and storage tools, justify a better protection. Privacy is a Fundamental Human Right, for dignity and freedom.

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