Category: MC PÉROUX

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Death of 3rd Party Cookies : Is Privacy Protection Possible For The Future AdTech In The EU ?

The AdTech industry has become a monster controlled by very large, and most of the time unknown to the general public, actors, advertising intermediaries and brokers, exchanging personal data on real time bidding platforms. The deals are made only in a fraction of seconds on these data exchanges.

PRIVACY BY DESIGN AND BY DEFAULT UNDER THE GDPR

PRIVACY BY DESIGN have been developed and conceptualised since the 90’s by Ann Cavoukian, Ph.D., and for the first time, a mandatory legal text has included its tenets, the GDPR.